1. parts data i checkout

Now the customer's 1st party data is available in your Google Tag Manager DataLayer when the customer fills in their address and clicks on to checkout.

It can be advantageously coupled with e.g. Facebook tracking, so you identify the customer, and thus can do much better remarketing on lost baskets.

These channels support e.g. 1 party data.

If you would like help making use of the extra data, please feel free to contact our tracking specialist Nicolai at nhe@mcb.dk