ActiveCampaign E-commerce tracking

With E-commerce tracking in ActiveCampaign, you get 3 major benefits:
Automations based on the customer's latest purchase or previous order. 
See exactly how much your emails and automations have sold for directly in ActiveCampaign.
See detailed purchase history on each contact.
E-commerce automations
For example, you will be able to set up automations and include data such as: 
Product ID and SKU
Total Purchase Amount (Total Revenue)
Total Orders
Total Products Purchased (Total Products)
Order Date & Order Time (Order Date & Order Time)
Total Value of Last Abandoned Cart
Last Product Name
Last Product Category
And many many more.. 
Turnover tracking
Now you can see how much revenue your newsletters and automations have generated directly in Active Campaign, so you get a much better picture of performance. The system tracks if the customer makes a purchase with the same email up to 7 days after receiving the newsletter. 
Detailed purchase history
You can view detailed purchase history on your contacts such as: total revenue and total number of orders since you started using MCB.Cloud. You can also see all* the contact's previous orders as well as exactly which products the different orders contain. 
*Historical orders are not imported, but all new orders are collected after we set up tracking.
More info
If you are interested in hearing more, please contact our email marketing specialist Louise Færk at lf@mcb.dk