It is now possible to send optional specifications to Google Feeds, and you can define which variable to pass it as.
The option is under
product specification
, where you just have to select your specification and set
variable name in product feed
with the name you want.
feed variabel
Here you can see the list of all +60 felter hos Google
We recommend that you set up these fields:
  • Color
  • Gender
  • Age group
  • Material
  • Pattern
  • Size
  • Length
  • Height
  • Width
  • Weight
Contact our Google Ads specialist Nicolaj Hesselholdt at nhe@mcb.dk if you have any questions